2017 will be known as the year that Big Data went from buzzword on tech blogs and into practice at companies and organizations around the globe. The 2017 Big Data Analytics Market Study shows that companies are ready to start taking action to make their data accessible and interpretable. The incentives to do so are clear; more insights, quicker recognition of business opportunities, lower costs, etc. But up until now, those insights have been limited to a fraction of companies worldwide. We can now say, the time of Big Data on a large scale has arrived.