Data is the “oil” for all digital transformation initiatives including big data analytics, AI, Machine Learning, and more. Many of these initiatives intend to relentlessly improve customers’ experience with your business. However, failure can occur when computing with inaccurate data resulting in lower ROI, costly overruns, decreased productivity, and loss of trust. IT executives, business managers, and knowledge workers all have a shared responsibility to implement the best processes and technology to eradicate bad data. The negative impact of data inaccuracy can be widespread throughout organizations.